Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon. It is our vision to continue championing THE SPIRIT OF ROCK-N-ROLL® throughout the world and our mission to exceed the expectations of music enthusiasts worldwide. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon.